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Reports
Reports
Indian Post Millennial Generation : A primer
To understand the unique traits on the post-millenial generation, Plum conducted a year long research among the youth aged 16-24 yrs using insights from qualitative research and online data analytics
5min read
Podcast
Episode 01 | What does Plum do and what to expect from this podcast series?
2min
Podcast
Episode 05 | Pandemic Stories: Spotlight on urban women from low income groups
27min
Blog
The time is ticking on traditional social media in India
10min to read
Blog
India’s ‘in-between’ generation
5min to read
Podcast
Episode 04 | Pandemic Stories : An inter-generational lens
18min
Podcast
Episode 06 | Pandemic Stories : Perspectives from Mythology
58min
Blog
Celebrity culture – Who is the new hero?
10min to read
Podcast
Episode 03 | Pandemic Stories : Health, Human Rights, Internet Culture & What's in it for Brands?
22min
Reports
Indian Post Millennial Generation : A primer
5min read
Blog
Brand Building and Altruism | A Fine Balance
10min to read
Blog
Pandemic Stories | A Candid Conversation
10min to read
Podcast
Episode 02 | Who is the Post-Millennial generation, Gen-Z?
32min
