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Plum is an insights consultancy – agile, dynamic and rooted in the present. We help businesses find their unique cultural foothold across complex South and South-East Asian markets.
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Such markets in transition often appear easy to squeeze yourself into from the outside – but are societies in which orthodox and modern cultural idiosyncrasies share zip-codes and milkmen. These markets have core beliefs that are hard to breach.
Plum was forged on the fault-line of such cultural tensions, to inform business actions and decisions for tomorrow.
Insights and inspiration for businesses can come from unexpected sources. Tapping into this means not being bound by frameworks, definitions, methods, ways of working and fixed ways of seeing industries and businesses.
We bring insights to life through visual storytelling, immersive experiences, and a host of custom-built practices. We blend methodological rigour, empathy, and intuitive creativity in all we do.
A famous anthropologist once categorized all cultures as either ‘Coconuts’ or ‘Plums’. Coconut cultures, are tough to break into from the outside, but at the centre are soft, pulpy, and mushy. Some European and Scandanavian cultures have this same characteristic.
‘Plum’ cultures are easy to squeeze oneself into from the outside but have core beliefs (like the hard seed of a plum) that are hard to penetrate - reminiscent of Asian cultures.
Our work is like that – textured, with a strong sensorial quality. And at its core is solid cultural and strategic thinking.
to build resonant products and solutions suited to your unique challenge
02 Co-create
We build collaborative, immersive spaces to brainstorm, reframe problems, prototype, and build creative solutions.
We facilitate creative workshops and plan capacity building sessions to embed insights into the company’s fabric.
02 Co-create
the layers of culture that a brand exists in
01 Unravel
Through ethnographic and face to face interactions,
digital communities,
studying living symbols of culture through semiotics, and more.
01 Unravel
03 Animate
the consumer opportunity to inspire wider audiences
03 Animate
We create films, books, microsites, spaces, artifacts, and tools that help bring alive insights for diverse stakeholders.
Our team also helps visually manifest ideas concepts and propositions to develop with consumers.
Usability research
Systematic explorations to enable product design
Brand evaluations
Reinventing and developing more resonant brands
Innovation
For new products, services, brands, or categories
Concept development
For primary or later stage communication campaigns
Some challenges we help solve
Category futures mapping
Projecting the evolution of needs through cultural analysis and other mixed methods
Trends spotting
Spotting new trends and behaviours across dynamic markets
Foundational category or target exploration
Primary understanding of unexplored or fast changing audiences
Rewind and refresh
Offering a fresh perspective on an existing category using mixed techniques
Processes don’t lead to breakthrough work – intuition born of experience does. The width of talent on our team blends the rigor of human and culture centered research, design and product innovation thinking, and
cross-media story telling capabilities.
We are a team of Insiders, Investigators, and Creators.
INDUSTRIES WE'VE CUT OUR TEETH IN
Tech, Lifestyle, Social Enterprise, Entertainment, Fashion, FMCG, Finance and more...
View all case studies
"I worked with Plum Insights for a project at Converse. Our project was managed impeccably well - from recruitment to field work, despite all the time difference (Converse is based in Boston) and a relatively wide scope of work.
The team used an effective and interesting mix of research methods, that helped us probe in the right direction and unravel some rich insights, but what particularly stood out was how the team managed to translate those learnings into precise and actionable recommendations.
The findings played a significant role in crafting the way forward for the brand in India. Would highly recommend Plum Insights to any international brands looking for an agile, enthusiastic and culturally attuned research partner in India."
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Brand Strategy Consultant,
Converse USA
"We had a great time working with Sneha & her team at Plum Insights for our YouTube Channel Vitamin Stree. The research conducted was very in-depth and insightful, and has helped us structure not only the content & topics we put out on the channel, but the overall ideology of the channel itself."
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Head, original content (non fiction),
Supari Studios
"On behalf of the team, I would like to thoroughly thank you for the rich insights that you have churned for us! We have gained a lot from our experience with you, and your cooperation and commitment to us has been greatly appreciated. Throughout the process - right from designing the study, to field work, and eventually the final workshop which required multiple stakeholders to align on findings - we found Plum in sync with our needs and expectations. We particularly enjoyed our field experience with Plum where we were able to breach the typical 'client-agency' relationship constraints and collectively work towards a common goal. It was a pleasure working with Plum! Keep it up, and would love to stay connected with your team in the future."
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Associate Vice President & Head,
MTV Beats, Research & Content Partnerships
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