sneha kapoor | director

 

I bring a decade of decoding cultural challenges for brands, products and services.

 

I am a trained and practiced Ethnographer and Cultural Studies expert having worked on the worlds biggest brands – Unilever, Pepsico, Colgate Pamolive, Twitter, Samsung, L’Oreal, and Microsoft among others.

 

Some of my most memorable projects include understanding how Indian food culture is evolving to fuel innovations for a kitchen technology brand and helping a global news brand develop regional language digital content for young people.

 

I hold a BA in Psychology and Anthropology from St. Xavier’s College, Mumbai and a Masters in Media & Cultural Studies from the London School of Economics and Political Science.

ravi menon | BUSINESS mentor

 

I am an Industry veteran who has held various leadership positions. With over three decades in the corporate world, I have worked extensively in India and the global markets. I have worked in segments as varied as FMCG, Construction, Healthcare, and IT and have been associated with brands such as Hindustan Unilever, IBM, HP, and HCL.

 

Extensively networked, I have played a role in mentoring both early stage businesses and industry leadership.

RUSHIKA MAHESHWARI | Senior Strategist

 

I like to immerse myself in the cultural chaos and understand people through different lenses.

 

Before joining Plum, I have had an intersectional learning trajectory, where I studied business administration, after which my peaked curiosity in solving challenges through design lead me to work as a Graphic Designer. I pursued my Masters in Branding from School of Visual Arts after which I worked as a freelance Strategist in New York and Mumbai with various brands across a multitude of industries.

prarthana gupta | Project Manager

 

I started my career in the entertainment industry, in production roles, before moving into the world of market research. In the entertainment industry, I have worked with a mix of people across cultures, skill sets, and eccentric behaviours

 

Previously, I worked in market research at Flamingo managing projects across categories and brands.

I specialize in recruiting tough profiles and operationalizing projects across the length and breadth of emerging markets.

natasha nargolkar | SENIOR Strategist

 

With a diverse background in social sciences I have always been interested in bridging the gap between industries to create more holistic multicultural, multidisciplinary platforms of engagement and understanding.

 

As an ethnographer with a background in development economics and public policy, I have worked across several industries ranging from FMCGs, NGO’s ,governmental/International development organizations, universities and think tanks all with the intention of creating more interdisciplinary dialogue and collaboration.

 

I have an M.Sc. in Anthropology and Development Economics from the London School of Economics and Political Science, UK, and have been a Research Scholar and graduate student of Development Economics at the University of Gottingen, Germany.

Arnab Bose | Junior Strategist

 

My background in journalism and mass communication inculcated in me the habit of probing the 5W’s and 1H, while it was the creative side of mass media that drew me towards the field of marketing and advertising. I then decided to pursue my masters in business administration specialising in marketing and media analytics from Symbiosis Institute of Media and Communication.

 

During my time as an Intern at Plum I found myself at an intersection of both these fields with my induction into market research. I now have the opportunity to work as a Junior Strategist under the highly diverse and experienced team at Plum

Rahul Murdeshwar |

Junior Strategist

 

I have always tried to bring theory into practice and love exploring ways in which real-world cultural phenomena can be understood.

 

I also have a keen interest in human ecology- how societies and cultures interact with, adapt to and mould their environments. Prior to joining Plum, I conducted ethnographic research to understand how tribal communities in Mumbai’s forested areas navigate and have been marginalised by administrative forest policy. As part of an internship with the Applied Environmental Research Foundation, Pune, I led a study examining opportunities for local capacity building through decentralised biofuel production in rural Maharashtra.

 

Besides this, I love exploring studies in linguistics, semiotics, folklore, social institutions and policy design. I am also a trekking enthusiast, an avid reader, and an electronic musician. I completed my BA in Sociology and Anthropology from St Xavier’s College, Mumbai.

Maanavi Tandan |  Senior Strategist

 

I specialise in unearthing patterns to solve sticky problems creatively. To this end, I bring a diverse set of research and insight development skills, practiced across private and social sectors.

 

For instance, I've designed leadership development programs for C-Suite leaders in Singapore; coordinated a national coalition of sanitation entrepreneurs and donors across India; and built a game on sustainability for students at UN University, Tokyo.

 

I studied Business and Psychology at the National University of Singapore and earned my Masters in Urban Studies from the Tata Institute for Social Sciences, Mumbai.

Sulagna Chanda | associate Director

 

I bring a decade plus of experience of creating insight-led solutions that help brands connect more deeply with their consumers. I have worked in Consumer Insights and Brand Strategy, across multiple sectors – including FMCG, Auto, Media platforms, Consumer Durables, Ecommerce and Tech. I enabled large global and Indian brands as well as new entrants to unlock growth.

 

I am trained in Ethnographic and Qualitative research practices and enjoy uncovering the key motivations and beliefs that drive human behavior, social systems and structures.

 

I have a Masters degree in Sociology from the Delhi School of Economics and a Bachelor’s degree in Sociology from Jesus and Mary College, Delhi University.

Vishrut Singh | Operations Manager

 

Serving as a key organisational and operational resource, with more than 5 years of experience in Film and Television production.

 

An engineer holding a Bachelor of Technology degree from Delhi College of Engineering, India. I was always an all-rounder with eclectic tastes. My professional journey began as an independent filmmaker for reputed brands such as Usha International Limited and Doordarshan in Delhi. This led me to securing essential roles in top of the rung film production studios in Mumbai such as Emmay Entertainment and Clean Slate Filmz.

 

An enriching stay in the entertainment industry, becoming adept at working in chaotic environments, managing strict deadlines and co-working with people from diverse backgrounds were all essential learnings, when I dove into the world of market research, in one of the most vibrant and emerging markets that’s India.