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At Plum we distill human & cultural insights to frame new opportunities & accelerate impact for businesses & non-profits.

We inspire through
a blend of contextual understanding and agile creativity.

What we do

Case Study

Helping a gold jewellery brand anticipate consumer trends just around the curve

In a category with pricing as volatile as gold, for our client it was essential to anticipate consumer
5min to read
View more
Case Study

Helping a gold jewellery brand anticipate consumer trends just around the curve

In a category with pricing as volatile as gold, for our client it was essential to anticipate consumer
5min to read
View more
Case Study

Helping a gold jewellery brand anticipate consumer trends just around the curve

In a category with pricing as volatile as gold, for our client it was essential to anticipate consumer
5min to read
View more
Case Study

Building the foundation for a ‘rapid’ delivery proposition

A large delivery aggregator in the country wanted to expand into the space of quick commerce and create a unique proposition built on convenience and speed of service
5min to read
View more
Case Study

Understanding the digital diet of early adopter youth for an online entertainment player

An online entertainment player wanted to develop a pipeline of future facing, resonant content for urban Indian youth.
5min read
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Case Study

Designing consumer empathy training modules for a social tech enterprise

A social tech enterprise wanted to develop a research toolkit that would help them approach people in villages flung far and wide to discuss sensitive issues in the most candid ways possible.
5min read
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Case Study

Finding a foothold in India for a global footwear brand

A Fortune 500 sneaker brand, a cultural icon the world over, was focused on localizing its brand image to boost sales in India.
5min read
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Case Study

Understanding heartland Hindi music lovers in India for a giant media network

An iconic youth Hindi / Bollywood music channel wanted to understand the music needs of non-metro youth in India to land a powerful brand connect
10min read
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Case Study

Helping a new player in the Indian bridal apparel space grow

A brand that champions handloom heritage wanted to expand into mainstream bridal garments .
10min read
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Case Study

Understanding the needs of first time smartphone users for a tech giant

Plum was approached by a tech giant to explore the drivers and behind purchasing smartphones, and to map out the role of the smartphone in the lives of first-time users.
10min read
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Case Study

Understanding how to encourage better quality reproductive care in Bihar

An international foundation wanted to investigate content-audience fit for its campaign on SRH services in Bihar.
10min read
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Case Study

Helping a global financial services giant understand how to appeal to Indian millennials

Our client was a global leader but had not been able to relate to Indian millennials. They wanted to decode this generation in terms of the brands and experiences they hold dear, so that they could land a true connect
10min read
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Case Study

Understanding savings habits of low-income women for a leading international non-profit

A leading international non-profit working on women’s financial inclusion approached to conduct ethnographic research.
10min read
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What we do

Case Study

Helping a gold jewellery brand anticipate consumer trends just around the curve

In a category with pricing as volatile as gold, for our client it was essential to anticipate consumer
5min to read
View more
Case Study

Building the foundation for a ‘rapid’ delivery proposition

A large delivery aggregator in the country wanted to expand into the space of quick commerce and create a unique proposition built on convenience and speed of service
5min to read
View more
Case Study

Helping a global financial services giant understand how to appeal to Indian millennials

Our client was a global leader but had not been able to relate to Indian millennials. They wanted to decode this generation in terms of the brands and experiences they hold dear, so that they could land a true connect
10min read
View more

Who we’ve partnered with

Loreal ParisLandorMTVConverseFastrackViacom18NikeJunglee GamesCrowd DNATanishq
GoogleLoreal ParisLandorMTVConverseFastrackViacom18NikeJunglee GamesCrowd DNATanishq
twitterOxfamSkinn by TitanyoutubeTISwiggySpotifyWomens World BankingTaneiraWakefitPurposeLivspace
twitterOxfamSkinn by TitanyoutubeTISwiggySpotifyWomens World BankingTaneiraWakefitPurposeLivspace

Our offerings

Activate
growth

Insight

Primary category understanding
Segmentation
Market entry
UX/ UI optimisation

Build stronger brands

Brand strategy & semiotics

Communication development
Brand positioning
Brand equity

Anticipate the future

Foresight and Innovation

Product/Feature Category innovation
Trend forecasting
Culture scanning
Category Futures
Scenario building

01. Unravel

The layers of culture that a brand exists in

Through ethnographic and face to face interactions, digital communities, studying living symbols of culture through semiotics, and more.

02. Co-create

To build resonant products and solutions suited to your unique challenge

We build collaborative, immersive spaces to brainstorm, reframe problems, prototype, and build creative solutions.
We facilitate creative workshops and plan capacity building sessions to embed insights into the company's fabric.

03. Animate

The consumer opportunity to inspire wider audiences

We create films, books, micro-sites, spaces, artifacts, and tools that help bring alive insights for diverse stakeholders.
Our team also helps visually manifest ideas concepts and propositions to develop with consumers.

Our process

Our process

01. Unravel

The layers of culture that a brand exists in

Through ethnographic and face to face interactions, digital communities, studying living symbols of culture through semiotics, and more.

02. Co-create

To build resonant products and solutions suited to your unique challenge

We build collaborative, immersive spaces to brainstorm, reframe problems, prototype, and build creative solutions.
We facilitate creative workshops and plan capacity building sessions to embed insights into the company's fabric.

03. Animate

The consumer opportunity to inspire wider audiences

We create films, books, micro-sites, spaces, artifacts, and tools that help bring alive insights for diverse stakeholders.
Our team also helps visually manifest ideas concepts and propositions to develop with consumers.

Our thinking

Our reviews

I worked with Plum Insights for a project at Converse. Our project was managed impeccably well - from recruitment to field work, despite all the time difference (Converse is based in Boston) and a relatively wide scope of work.
The team used an effective and interesting mix of research methods, that helped us probe in the right direction and unravel some rich insights, but what particularly stood out was how the team managed to translate those learnings into precise and actionable recommendations.
The findings played a significant role in crafting the way forward for the brand in India. Would highly recommend Plum Insights to any international brands looking for an agile, enthusiastic and culturally attuned research partner in India.
Brand Strategy Consultant
We had a great time working with Sneha & her team at Plum Insights for our YouTube Channel Vitamin Stree. The research conducted was very in-depth and insightful, and has helped us structure not only the content & topics we put out on the channel, but the overall ideology of the channel itself.
Head, original content (non fiction)
On behalf of the team, I would like to thoroughly thank you for the rich insights that you have churned for us! We have gained a lot from our experience with you, and your cooperation and commitment to us has been greatly appreciated. Throughout the process - right from designing the study, to field work, and eventually the final workshop which required multiple stakeholders to align on findings - we found Plum in sync with our needs and expectations. We particularly enjoyed our field experience with Plum where we were able to breach the typical 'client-agency' relationship constraints and collectively work towards a common goal. It was a pleasure working with Plum! Keep it up, and would love to stay connected with your team in the future.
Associate Vice President & Head,
MTV Beats, Research & Content Partnerships