Indian Post Millennial Generation : A primer

Born after 1995, by the end of 2019, Indian Gen-Z will outnumber the millennials and become the single largest youth cohort in the country.

 

Based on insights from qualitative research and online data analytics across Indian youth aged (16-24) across metros in India, this book aims to breakdown the unique characteristics of this cohort, their drivers and ways to appeal to them.

 

Inside you will find

 

- Who they are and how they differ from the Indian Millennials

- Their unique traits

- Ways in which brands might engage with them

- Tools to facilitate an ideation session to work with them

 

Some reviews

 

“Contains lots of useful context. It’s rich and full of inspiration”

 

“Beautifully laid out. Lot’s of A-ha moments through the book. Will keep diving back in for ideas from time to time”

PHYSICAL COPY

Rs. 3,500

*inclusive of courier charges

and taxes

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DIGITAL COPY

Rs. 2,500

*inclusive of courier charges

and taxes

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PHYSICAL + DIGITAL COPY

Rs. 5,000

*inclusive of courier charges

and taxes

BUY

Apart from the book, we have the following available upon request:

THOUGHT STARTERS FOR BRANDS

 

A summary of key action points

from the research

+ ways to engage with this cohort

CUSTOM WEBINAR

 

A virtual presentation from Plum on

the research for your teams

+ a physical + digital copy of the report

+ 30 mins consulting time on how to

work with Gen-Z

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